Movie Content Plus Video M3GAN Box Office Hits Big With $30 Million Opening Weekend

M3GAN Box Office Hits Big With $30 Million Opening Weekend

Everyone’s new favorite doll M3GAN is slaying its debut as the Blumhouse and Universal feature danced its way to a $30 million opening weekend. It was released in 3,509 theaters total in North America. Prior to release, the horror flick was on a modest projected opening track of $17 million to $20 million in North America. Internationally, the film earned $14.8 million, bringing its global total up to $45 million so far.

M3GAN has already been hailed as a success by critics, garnering overwhelmingly positive reviews. Its box office success is also largely due to Blumhouse and Universal’s brilliant marketing strategies, from the standard trailer and TV spot drops to taking over Manhattan to promote the feature. In a statement, Universal’s president of domestic distribution Jim Orr notes the word-of-mouth and praised the film, saying, "Blumhouse and James Wan’s Atomic Monster delivered an incredible film. It’s fun, it’s scary, it’s thrilling. Word-of-mouth is through the roof."

Read more:

INTERVIEW: James Wan Talks ‘M3GAN,’ ‘The Conjuring 4,’ ‘Malignant,’ and Blumhouse –

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